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A towel that takes “fluffiness” to the extreme.
A gift with a soothing touch.


A towel that takes “fluffiness” to the extreme.
A gift with a soothing touch.

A towel you want to
keep on hugging.

Fluffy, airy, soft and light.
Taking this towel in your hand, you will feel like rubbing cheeks with nature.
Somehow you just want to hug it.
“Soft and gentle. I want a towel that can soothe my feelings.”
The “Sekai Tsuru - Bloom” towel was developed after hearing customers say just that.
From the selection of raw materials to the finish, this towel has achieved a hitherto unknown “fluffiness” through the use of bold and detailed techniques.

It has a fluffy feeling,
just exactly like cotton bloom.

The thread chosen to make this airy towel is a “zero-twist yarn.”
Yarn is normally made by twisting and entwining short cotton fibers one by one into one single thread, but as the name suggests “zero-twist” yarn is a thread without any twists.
It is a loose yarn, with fluffy fibers just like cotton bloom, that is made using a special process.
As a result, these towels feel just like cotton itself.
Moreover, at FUJITAKA we are very fussy about the raw materials used.
Recently there have been an increasing number of zero-twist towels on the market, but we aim for an even better feel by using the finest thread not normally used in zero-twist yarns.

Luxurious zero-twist yarn made
with the finest raw materials.

The raw material selected for the “Sekai Tsuru - Bloom” towel is the top-class Indian cotton bloom, Suvin Gold.
Suvin Gold, also referred to as the “jewel of cottons”, is characterized by especially long fibers.
Because the yarn is not twisted, zero twist yarn often sheds fluff and the thread wears thin; however we have reduced the shedding by using raw material with long fibers.
As a result the yarn is strong, even though it is zero twist and it retains its airiness for a long time.
Moreover we use lavish amounts of yarn and weave it using high-quality looms. And this results in a towel with a close-knit density and fluffy volume.

For those who love
this softness.

We have not yet exhausted the secrets behind the airy feeling of the “Sekai Tsuru - Bloom” towel -
one of which is the new model of dryer featured in this photo.
As soon as the towels have been woven, they are washed once to remove the starch and then dried using this dryer.
When doing this, we finely adjust the direction of the air and the way the finish is formed so that each individual strand of the pile stands up straight.
To begin with, please take the towel in your hands and observe the fluffy feel.
It is so soft that you won't want to put it down once you start to hug it.
Perfect for children and loved ones. And especially as a treat for yourself.

Product information




Tips for using our towels

Tips for using our towels

Our towels are made of delicate fabric.
Here are some tips for using them comfortably,
over a long period.

First Use
  • New towels are nicer to use if you wash them once.
  • At first the towels may shed some fine fluff, but this will stop after several washes.
    ※ This does not include towels with zero-twist yarn (non-intertwined threads)
  • New towels may fade in color if they are stored in that state for a long number of years, so please wash them as soon as you get them.
Washing Instructions
  • Wash towels so that they are immersed in plenty of water.
  • Washing machines with a drum only spray a small amount of water onto the laundry to remove the dirt, which risks the pile hardening. If you are using a drum-type machine then it's better to use the dryer feature to finish off the towels and plumpen the pile. Select a wash setting that pumps through as much water as possible.
  • Please note that there is a risk of the pile being caught if you wash towels with things that have zips or velcro.
Choosing a washing detergent
  • Please avoid using detergents with whitening fluorescents or chlorine bleach, as there is a risk of discoloration.
  • Please refrain from using fabric softener as this may damage the absorbency of the towel. We only recommend using it for towels that have hardened with age.
  • Leaving the water to evaporate from towels over a long period of time causes the pile to collapse and harden.
  • Please dry towels quickly, as the pile will collapse and harden if the towels are left as is after the water has evaporated.
  • Dry in a well-ventilated shaded area as strong sunlight causes fading and makes the towels hard.
  • Please note that leaving towels wet can cause odors, fungi and bacteria to form.
To sustain the volume
  • When drying your towel after it has been washed, please take both ends, shake it with a snap, pull it into shape and leave to dry to ensure that you always have a soft, plump towel to use. Shaking it in the air makes the fibers stand up and ensures a fluffy finish.
  • Try not to crush towels as far as possible and store them in a plumped-up state.
  • Store in a well-ventilated place, as towels will absorb moisture.
If the pile ends up snagged
  • Our towels are made of delicate fabric, so the pile may end up getting snagged on a nail etc.
  • If any of the pile is sticking out, trim it at the base with a pair of scissors. In this event, please be careful not to damage the base of the fabric.
  • If the hem or the selvedge ends up frayed, you can stop any further fraying by going over it with a sewing machine.