SEKAI TSURU -bloom-

A towel that takes “fluffiness” to the extreme.
A gift with a soothing touch.

A towel you want to
keep on hugging.

Fluffy, airy, soft and light.
Taking this towel in your hand, you will feel like rubbing cheeks with nature.
Somehow you just want to hug it.
“Soft and gentle. I want a towel that can soothe my feelings.”
The “Sekai Tsuru - Bloom” towel was developed after hearing customers say just that.
From the selection of raw materials to the finish, this towel has achieved a hitherto unknown “fluffiness” through the use of bold and detailed techniques.

It has a fluffy feeling,
just exactly like cotton bloom.

The thread chosen to make this airy towel is a “zero-twist yarn.”
Yarn is normally made by twisting and entwining short cotton fibers one by one into one single thread, but as the name suggests “zero-twist” yarn is a thread without any twists.
It is a loose yarn, with fluffy fibers just like cotton bloom, that is made using a special process.
As a result, these towels feel just like cotton itself.
Moreover, at FUJITAKA we are very fussy about the raw materials used.
Recently there have been an increasing number of zero-twist towels on the market, but we aim for an even better feel by using the finest thread not normally used in zero-twist yarns.

Luxurious zero-twist yarn made
with the finest raw materials.

The raw material selected for the “Sekai Tsuru - Bloom” towel is the top-class Indian cotton bloom, Suvin Gold.
Suvin Gold, also referred to as the “jewel of cottons”, is characterized by especially long fibers.
Because the yarn is not twisted, zero twist yarn often sheds fluff and the thread wears thin; however we have reduced the shedding by using raw material with long fibers.
As a result the yarn is strong, even though it is zero twist and it retains its airiness for a long time.
Moreover we use lavish amounts of yarn and weave it using high-quality looms. And this results in a towel with a close-knit density and fluffy volume.

For those who love
this softness.

We have not yet exhausted the secrets behind the airy feeling of the “Sekai Tsuru - Bloom” towel -
one of which is the new model of dryer featured in this photo.
As soon as the towels have been woven, they are washed once to remove the starch and then dried using this dryer.
When doing this, we finely adjust the direction of the air and the way the finish is formed so that each individual strand of the pile stands up straight.
To begin with, please take the towel in your hands and observe the fluffy feel.
It is so soft that you won't want to put it down once you start to hug it.
Perfect for children and loved ones. And especially as a treat for yourself.