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Named for the wind. 
A light towel - like spun air.


Named for the wind.
A light towel - like spun air.

As soon as you hold it,
you’ll be amazed at how light it is.

You should definitely go into our store, pick up the “Sekai Tsuru - Wind” towel and compare the weight with other towels.
You can't begin to imagine how light it is from the apparent volume.
It is light like a breeze, just as if we had spun air.
Actually FUJITAKA has previously made towels that featured lightness as a characteristic and these proved to be extremely popular.
However the challenge in making the Sekai Tsuru series was to give this towel an impact beyond those popular towels.

The secret of the lightness
lies in the cavities in the thread.

The secret of this lightweight towel is in the thread.
The individual strands of thread used for the “Sekai Tsuru - Wind” towel are hollow inside like straw.
The holes are made in thin thread that is specially processed and are so tiny that they cannot be seen with the naked eye.
In the lightweight towels previously made by FUJITAKA, the hollowed-out cavities accounted for about 20% of the thread, so in order to make an even lighter towel the challenge we faced was enlarge the cavities further still.
However, the thread is extremely delicate. If we were to increase the size of the cavity, the thread would collapse in the middle of processing.
So we looked for a strong, supple yarn that could withstand this processing.

Something that was not only light,
but more durable.

The raw yarn that we selected for the “Sekai Tsuru - Wind” towel is Giza - referred to as the king of cottons.
As you can tell from its name of Giza (a city famous for its pyramids), this cotton is grown in Egypt.
The cotton has long yet durable fibers.
When we were developing this towel, we made yarns with hollow cavities inside out of various cotton from across the world and tested them for durability and suppleness before finally deciding on Giza cotton.
The result is a yarn with approximately 40% hollow cavities inside.
We succeeded in maintaining durability while further reducing the weight.

Ending up with both lightness
and volume.

The “Sekai Tsuru - Wind” towel is not just about being super lightweight. It is also focused on comfort.
We repeated production trials time and time again and devised a weaving method and density to ensure that this did not become a thin towel whose only advantage was its lightness and we ended up with both lightness and volume.
So although the towel is light, its comfort is a premium.
To begin with, please take the towel in your hands and feel it.
That lightness will certainly make the towel a wonderful surprise for anyone receiving one as a gift.
It is also very absorbent, making it perfect for bathing.
It is also light enough to take to the hot springs, or on an outdoor trip.

Product information




Tips for using our towels

Tips for using our towels

Our towels are made of delicate fabric.
Here are some tips for using them comfortably,
over a long period.

First Use
  • New towels are nicer to use if you wash them once.
  • At first the towels may shed some fine fluff, but this will stop after several washes.
    ※ This does not include towels with zero-twist yarn (non-intertwined threads)
  • New towels may fade in color if they are stored in that state for a long number of years, so please wash them as soon as you get them.
Washing Instructions
  • Wash towels so that they are immersed in plenty of water.
  • Washing machines with a drum only spray a small amount of water onto the laundry to remove the dirt, which risks the pile hardening. If you are using a drum-type machine then it's better to use the dryer feature to finish off the towels and plumpen the pile. Select a wash setting that pumps through as much water as possible.
  • Please note that there is a risk of the pile being caught if you wash towels with things that have zips or velcro.
Choosing a washing detergent
  • Please avoid using detergents with whitening fluorescents or chlorine bleach, as there is a risk of discoloration.
  • Please refrain from using fabric softener as this may damage the absorbency of the towel. We only recommend using it for towels that have hardened with age.
  • Leaving the water to evaporate from towels over a long period of time causes the pile to collapse and harden.
  • Please dry towels quickly, as the pile will collapse and harden if the towels are left as is after the water has evaporated.
  • Dry in a well-ventilated shaded area as strong sunlight causes fading and makes the towels hard.
  • Please note that leaving towels wet can cause odors, fungi and bacteria to form.
To sustain the volume
  • When drying your towel after it has been washed, please take both ends, shake it with a snap, pull it into shape and leave to dry to ensure that you always have a soft, plump towel to use. Shaking it in the air makes the fibers stand up and ensures a fluffy finish.
  • Try not to crush towels as far as possible and store them in a plumped-up state.
  • Store in a well-ventilated place, as towels will absorb moisture.
If the pile ends up snagged
  • Our towels are made of delicate fabric, so the pile may end up getting snagged on a nail etc.
  • If any of the pile is sticking out, trim it at the base with a pair of scissors. In this event, please be careful not to damage the base of the fabric.
  • If the hem or the selvedge ends up frayed, you can stop any further fraying by going over it with a sewing machine.