SEKAI TSURU -moon-

Great as a gift. A white towel
- extraordinary in all respects.

The ultimate in towels.

What extremes must we go to, to make towels of this type and quality?
“Make a supreme towel - extraordinary in all respects”
That was the mission given to the supervisor in charge of developing the “Sekai Tsuru - Moon” towel.
Any materials could be used - no matter how hard to obtain.
Any number of craftsmen could be used - no matter how much time and effort.
To go “beyond commonsense” was okay. Do not make a mediocre towel.
This was the start of the development of a towel that was extraordinary in all respects.

Making the very best use
of unique cotton.

With raw materials to choose from cottons all over the world,
it was Suvin Gold that we selected - a super-luxurious Indian cotton.
Among Indian cottons with a silky feel and luster,
Suvin Gold is one with long fibers and less of a tendency to shed fluff.
It is a rare cotton, with crop yields accounting for barely 0.01% of the world's cotton growth.
However, the objective of manufacturing is not just about getting good raw materials.
At FUJITAKA, we have come up with additional plans to process the thread in special ways; such as a process to further reduce the small amount of fluff shed by Suvin Gold.

A delicate texture
from delicate threads.

The “Sekai Tsuru - Moon” uses ultra-long cotton as a raw material, resulting in a towel with a weave so fine and delicate as to be unimaginable for normal towels.
With a thread-count of 140 the yarn is fine and easy to cut. As shown in the photo, 3 strands of this yarn are twisted together and then 2 strands are further arranged in parallel to be carefully woven.
Even the weaving and finishing stages require slower and more careful work than for normal thread, and these towels take considerably more time and effort to produce than normal ones.
However, this shows in the towel's soft touch, which is so delicate.
The generous use of fine threads, woven at a high density, gives an excellent sense of volume.

Soft to the touch
and extremely absorbent.

We even think about the processing temperature used when making “Sekai Tsuru - Moon” towels, so that we create a finish where the super-high-class cotton yarn is kept in its best original state, without causing damage to the threads.
For example, normal towels are generally finished by rinsing them for a short time in boiling water at 100℃ at the end; however, “Sekai Tsuru - Moon” towels are finished by slowly soaking and rinsing them at a low temperature for 1 or 2 days.
The step-by-step process of detailed work is not suited to mass production, but minimizing the damage to the threads produces a towel with a softness, suppleness and absorption not found in any other towel.
You don’t need to use fabric softener.
The more you use it, the more you realize that impressive feeling of comfort that you rarely come across - making this perfect for a special gift.