ZUTTO

Creating a soft towel
that will last a long time.

Developing a towel
that is durable and soft.

It was stories of towels that FUJITAKA employees had been using at home for many years that acted as a trigger for these towels.
“My father also worked at FUJITAKA and there are still some old FUJITAKA towels in the house. We are still using towels that were first used when I was a child. The thread has not thinned and the texture is still firm.”
These were not the fluffy, light, soft towels that are popular nowadays, but rather old-fashioned hard towels - yet they were robust and lasted a long time.
Our employees thought “What if we could make a towel that could combine this durability with the characteristic softness people require today” - and this led to the development of the ZUTTO towel.

The double thread is the secret to
the towel’s long life.

The secret of old-fashioned, long-lasting towels was the way in which the threads were twisted.
Normally the yarn used in fabric is single thread - with just one strand used as is; and double thread - with two strands twisted together.
The long-lasting towels that FUJITAKA employees had been using at home were double threaded.
The yarn in double-threaded towels is thick, strong and durable but characteristically the texture is commensurately hard.
On the other hand, the soft, loosely-twisted towels and zero-twist towels that are commonplace today are single thread towels.
However, the disadvantage of single threads, compared to double threads, is that they tend to shed fluff more easily and the texture becomes thin.
We wondered if we could somehow make towels with the durable structure of double threads, but with the softness of single threads.
Soft to the touch, but double threaded. We decided to launch an offensive to find a thread with new properties.

Packed with
yarn-making technology.

Double threaded yet soft. The successful development of this towel was due to the accumulated knowledge of FUJITAKA's 100 years of expertise in yarns.
Through the process of trial and error, and using the super-long, supple American cotton “Pima”, we came up with a new method of twisting a single strand of the thread itself and then twisting two of those strands loosely and gently to make a double threaded yarn.
Thanks to the latest spinning technology, we succeeded in using a yarn which was double threaded but with as little twist as possible.
The end product was a double thread with as gentle a twist as possible - as if it was hardly twisted at all.
Consequently, the towel is fluffy and won't harden even though it is made of double threaded yarn.
A special process is used which decreses the amount of fluff appearing and also gives a shiny look.

ZUTTO aims to become part of
your lifestyle.

There is an increase in the number of people looking for a lifestyle where they can use good quality items over a long period as part of their everyday lives.
If you are looking for a towel on the basis of using it continuously over a long period of time, then please be sure to try out this towel.
The ZUTTO brand of FUJITAKA TOWEL is one that brings together a soft, fluffy feeling with long-lasting durability.
In a single towel we have managed to achieve a combination of durability and softness; a towel packed with the latest thread-manufacturing technology that previously would have been impractical and too difficult to make.
This will definitely enrich your lifestyle and you will enjoy many years of use as your favorite family towel.