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The ultimate basic towel
- achieved through 100 years of technology.


The ultimate basic towel
- achieved through 100 years of technology.

FLAG TOWEL sets the new standard for FUJITAKA,

The name “FLAG TOWEL” was inspired by the word "flagship". The FLAG TOWEL is the most basic and standard towel created by FUJITAKA. By producing the FLAG TOWEL with the latest state of the art technology, we have achieved the highest quality in the basic functions of towels, namely, water absorption, texture and durability, and it allows us to offer our superior quality towels at the most affordable price. FUJITAKA's technological capabilities are the result of a history of more than 100 years making towels. If you are purchasing FUJITAKA towels for the first time, try this one first.

FLAG TOWEL quality control
begins in the fields of India.

FUJITAKA goes as far as India to procure and customize the raw materials used in FLAG TOWEL. The raw cotton we have selected is Shankar 6. This cotton has good fiber length and, of all the cottons in the world, it is particularly suitable for towels. We also pay particular attention to the way the cotton is picked and how it is selected after the harvest. The cotton used in FLAG TOWEL is all harvested by hand at the time of the second pick. Second pick cotton is characterized by finer fibers and is softer than first pick cotton. And unlike ordinary machine harvesting, the fact that it is hand-picked means no unripe cotton will be mixed in. Moreover, a cotton-picking expert, a so called “Lord of Cotton Bolls”, selects only particularly good cotton for FLAG TOWEL, who can tell the good from the bad simply by touch.

The better the yarn
the better the towel.

When we think of towel manufacturing, the first thing that comes to mind may be the loom that weaves the cloth.
However, making good quality towels begins with careful attention being paid to the thread before it is woven.
For example the yarn used in our FLAG TOWEL is stripped of its surplus fluff at the thread-making stage, with two strands of raw thread twisted and spun to produce an original thread that is strong and flexible.
This is a thread made exclusively for our FLAG TOWEL, which is strong while at the same time being suitably soft.
And it is precisely because of this thread that we can weave towels that score well in all respects; i.e. the pile doesn't wear out when washed, they don't tend to harden, and they are absorbent.

FLAG TOWEL comes in 15 colors,
making it easy to coordinate with your home’s decor.

Another feature of FLAG TOWEL is its colorful line-up. With 10 standard colors, each spring and autumn we launch an additional 5 colors for a limited period. The colors are easy to combine with your home’s decor and can complement any room. This is the concept we use to choose all 15 colors. Their beautiful shades are unique to FUJITAKA thanks to the company's own on site dyeing plant. You can decorate your home by choosing a FLAG TOWEL in the color that pleases you most. Choose one you will use every day and it will give you a subtle satisfaction each time you pick it up. We at Fujitaka hope our FLAG TOWEL will bring comfort and quality into your daily life.

Product information




B (blue opaline)
WH (white)
P (pink almond)
GR (gray)
G (apache green)
BE (beige)
O (flamingo)
NV (navy)
DG (dark gray)
IV (ivory)
Tips for using our towels

Tips for using our towels

Our towels are made of delicate fabric.
Here are some tips for using them comfortably,
over a long period.

First Use
  • New towels are nicer to use if you wash them once.
  • At first the towels may shed some fine fluff, but this will stop after several washes.
    ※ This does not include towels with zero-twist yarn (non-intertwined threads)
  • New towels may fade in color if they are stored in that state for a long number of years, so please wash them as soon as you get them.
Washing Instructions
  • Wash towels so that they are immersed in plenty of water.
  • Washing machines with a drum only spray a small amount of water onto the laundry to remove the dirt, which risks the pile hardening. If you are using a drum-type machine then it's better to use the dryer feature to finish off the towels and plumpen the pile. Select a wash setting that pumps through as much water as possible.
  • Please note that there is a risk of the pile being caught if you wash towels with things that have zips or velcro.
Choosing a washing detergent
  • Please avoid using detergents with whitening fluorescents or chlorine bleach, as there is a risk of discoloration.
  • Please refrain from using fabric softener as this may damage the absorbency of the towel. We only recommend using it for towels that have hardened with age.
  • Leaving the water to evaporate from towels over a long period of time causes the pile to collapse and harden.
  • Please dry towels quickly, as the pile will collapse and harden if the towels are left as is after the water has evaporated.
  • Dry in a well-ventilated shaded area as strong sunlight causes fading and makes the towels hard.
  • Please note that leaving towels wet can cause odors, fungi and bacteria to form.
To sustain the volume
  • When drying your towel after it has been washed, please take both ends, shake it with a snap, pull it into shape and leave to dry to ensure that you always have a soft, plump towel to use. Shaking it in the air makes the fibers stand up and ensures a fluffy finish.
  • Try not to crush towels as far as possible and store them in a plumped-up state.
  • Store in a well-ventilated place, as towels will absorb moisture.
If the pile ends up snagged
  • Our towels are made of delicate fabric, so the pile may end up getting snagged on a nail etc.
  • If any of the pile is sticking out, trim it at the base with a pair of scissors. In this event, please be careful not to damage the base of the fabric.
  • If the hem or the selvedge ends up frayed, you can stop any further fraying by going over it with a sewing machine.